FIELDEAS is finalist in the CEL Communication and Marketing Award for the presentation and download campaign of the eCMR study

As every year, the Spanish Logistics Center has held its Logistics Excellence Awards, where FIELDEAS has received recognition for the presentation and download campaign of the First Study on the Degree of Implementation of eCMR in Spain in the category CEL Communication and Marketing.

The 34th edition of the CEL Awards was the first time that this category was presented, with the highest number of entries, with 20 projects submitted.

The purpose of this award is to recognize communication and/or marketing campaigns and plans, both external and internal, that have stood out for their impact and effectiveness within the company and also for their contribution to the visibility of logistics and transportation activities.

In this sense, the Marketing and Communication campaign that we have developed from FIELDEAS around the electronic transport document has been finalist, thus reinforcing our commitment to the eCMR.

Communication and Marketing Project of the FIELDEAS eCMR study.

The FIELDEAS marketing and communication project focuses on the presentation, dissemination and subsequent download of the first study published in Spain on eCMR, carried out together with CEL and in collaboration with other national and international associations.

This campaign was the largest investment by FIELDEAS’ Marketing and Communications department in 2024, in line with the company’s goal of driving eCMR.

FIELDEAS has different products focused on the digitization of industrial processes to boost business productivity and increase efficiency, but our big bet for several years is the activity of transport and logistics, and this is where much of the Marketing and Communication plan is focused.

The FIELDEAS Track and Trace solution is a Supply Chain Visibility platform with different modules that drive the digitization of the entire supply chain.
Among these modules, the SeamLess eCMR module stands out, focused on the digitization of transport documentation.

Tras realizar y asistir a diferentes eventos centrados en esta materia, generar contenidos en la página web y las redes sociales corporativas y realizar diferentes White Papers centrados en la digitalización de la documentación de transporte, entre otras acciones, decidimos dar un paso más.

Given the lack of information on the digitization of document management in road freight transport and having detected a market need, the FIELDEAS Marketing Department decided to conduct a study focused on measuring the penetration of eCMR in Spain, which would also serve as a guide for professionals in the sector.

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This is how the alliance with the Spanish Logistics Center came about, with the signing of a collaboration agreement to carry out and disseminate a qualitative and quantitative study focused on the degree of implementation of eCMR in Spain.

Once the foundations were laid, the marketing and communication campaign was launched in parallel to the study.

The campaign

The Marketing and Communications department made a significant investment to develop a multimedia campaign for the presentation and dissemination of the study.

In addition, this campaign has also served to continue positioning the FIELDEAS eCMR as a benchmark in the market, as well as to promote our informative work on document digitalization in transportation.

In order to achieve these objectives, the communication project was divided into two phases, each with a series of actions that have served to achieve the objectives set.

In this way, with this recognition we strengthen our commitment to promote training and information on eCMR, since this solution is presented as an important competitive advantage for all companies linked to the transport and logistics sector.