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#2 Toward proactive transport

The secrets of predictive shipping management

Sustainability and digitization are two trends that dominate the logistics management landscape today which just a few years ago were uncharted territory.

Sustainability and digitization are also two of the cornerstones supporting the intense efforts of DHL Supply Chain in this area over the past two decades.

With these two objectives in mind, in 2014 DHL Supply Chain made a radical change to the way we do shipping.

The logistics operator wanted to be more competitive, which was achieved by optimizing the management of the shipping services with the support of new technologies.

The process led to the implementation of a control tower to centralize all shipping operations in Madrid based on a new management model focused on integral visibility.

At the end of the day, shipping is something that you don’t see, but that the customer and the supply chain need to happen with the same efficiency and with the same certainty as if it were happening inside a warehouse.

– Rafael Muñoz Rubio

To incorporate these improvements, the multinational logistics company has opted to do away with the vertical separations in its shipping operations in order to streamline management, with fewer empty kilometers, better route planning and greater sustainability thanks to the reduction in polluting emissions.

And all of this had to be done with the added complexity of a fully outsourced fleet made up of operators of differing sizes and varying degrees of digitization.

Likewise, the diversity of activities covered by DHL Supply Chain adds yet another layer of difficulty, making it necessary to consider versatile solutions.

We started on this journey to standardization with our Track and Trace platform. Before that,  each vertical market had its own shipping management tools.

– Roberto Gamero Gómez

DHL Supply Chain’s digital transition has also taken sustainability very much into account, especially by optimizing the use of resources and streamlining operations.

In short, with the help of technology this operator has managed to develop a single strategy for a highly complex shipping ecosystem.

One key to this has been process-based organization supported by comprehensive real-time visibility, with a clear customer service orientation and a focus on eliminating blind spots in shipping operations.


Óscar López Tresgallo
Managing Director, FIELDEAS

Rafael Muñoz Rubio
Director of the Shipping Business Unit, DHL Supply Chain

Roberto Gamero Gómez
IT Director, DHL Supply Chain

Logo DHL

Customer: DHL

Solution: FIELDEAS Track and Trace

+300 companies
network of transport partners

+5000 drivers
work with Track and Trace

+13k monthly routes

Connected control tower
visibility and data analytics in real time

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